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Posts Tagged ‘Green’

With the biggest ever London Fashion Week fast approaching, designers and fashion houses are frantically getting themselves prepared. The event will run over 4 days (1 extra day for the men’s collection) and will profile not only the most established and respected names in the industry, but also some of the freshest up and coming designers around. In total there will be over 150 exhibitors showing at Somerset House in The Strand, from Ada Zanditon & London Spa to Zoe & Morgan, and they will be competing for the attention of the top buying houses and high street fashion scouts.

The collections on show will be the Spring/Summer 2010 ranges, but this year there will be a different focus to the previous fashion weeks. With all the buzz surrounding eco friendliness at the moment, the ‘estethica’ portion of the show has been pushed to the forefront and has taken a leap forwards in popularity.

Estethica has actually been running since 2002 at the fashion week, but it has grown this year more than any other, with fifteen new labels showing their goods. The BFC first came up with the idea of having a eco friendly section of the fashion week, to give those environmentally-conscious UK designers a chance to play with the big boys of fashion, but since its conception the show has won over even the most profit-driven of fashion companies.

There will be many elements of fashion displayed at the shows, including accessories, shoes and bags. However, in another move forward for the fashion week, there will also be beauty products and make-up shows taking place across the 4 days. Whilst some may consider this not relevant to fashion, the organizers argue that anything that influences appearance comes under the fashion umbrella, be this eye liner or pedicure products. Depending on how well this section of the show is received, it could become a permanent feature of the world famous London fashion week.

At Sassoon, hair and fashion are inextricably linked, signs of the times, reflecting the prevailing zeitgeist. Whether long or cropped, curly or straight, hair is a potent force and profound influence on our lives and with 50 years of revolutionary looks and iconic cuts, Sassoon has had the greatest influence on the world of hair. Sassoon created the idea of sensuous suitability determining for each client how their bone structure, face shape, complexion and individual style interplay, a flawless fusion of client and cut. Sassoon, one of the world’s most recognised names in hairdressing offer women and men prestige salons with Sassoon crafted cut and colour techniques to create and evolve the effortlessly sophisticated looks their clients love. The list of innovations is endless. And the revolution continues…. The Sassoon environment actively encourages freedom of expression to develop new techniques and ideas that change the look of contemporary hair. Out of this atmosp (more…)

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